When Steve Jobs got into high gear as a speaker, many people reported that he seemed to have a reality-distortion field around him. No matter how unrealistic his claims at any given moment, people said they couldn’t help being mesmerized:
Every speaker struggles with a balance: A talk needs to be brief enough and interesting enough to ensure an audience will hear it, but it also needs to contain all of the information that the audience needs to know. Use
In this series of posts, we’re looking at ways to capture attention and keep it. I make a distinction between “neck up” attention and “neck down” attention. The former is when the listener has to make an effort to pay attention.