The Wise Presenter would do well to study how people make decisions (and how you yourself make decisions.) Jonathan Lehrer is a Rhodes Scholar out of Columbia University, an editor at large for the science-focused Seed Magazine and the author
Browsing the web recently, I ran into a video teaching the purpose and structure of 3-minute elevator speeches. The advice was sound for structuring a formal talk, but I couldn’t conceive of an elevator speech lasting three minutes. I could see
I am still holding my ground against Ford Harding. We have been debating the relative merits of raising FUD (fear, uncertainty, and doubt) in persuasive arguments, or GOG (greed, opportunity, and glory.) For previous exchanges, please click on Fud, Gog, Ethics