The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job. They are likeable characters who appear in very short stories (ads) on TV. The gecko is low-key and sensible while his boss, the
A report to a senior executive group is not a conversation, although it should sound conversational. It is a communication designed to facilitate a prediction or a decision. In order to sound conversational you need to be relaxed. Ironically, relaxation
Reason makes us think, but emotion makes us act. So how can we build emotional arguments into our presentations? When we consult Maslow’s Theory, we learn that people have a hierarchy of needs. At the bottom of the pyramid are