And you thought your job was to stick to the facts! Here are the Heath brothers, Chip and Dan, making a strong point about making a point in their wonderful book Made to Stick. Nora Ephron is a screenwriter whose
I’ve been introduced with fanfare, and I’ve been introduced with a kind of shrug in my general direction, as if to say, “Hey Sims. You’re on.” I like fanfare, pomp and circumstance. But when it’s touting my resume and puffing
Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green.