Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Pharmaceutical Presentations: What Pharma Must Do to Regain Trust

Jan. 28, 2008 by

Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma

Sales Training: The Five Don’ts of Sales Presenting

Sales Training: The Five Don’ts of Sales Presenting

Oct. 1, 2007 by

When transforming your house into a dream home, talk to three architects. When getting heart surgery to transform the quality of your life, talk to three surgeons. And to transform your sales presentations, talk to three consultants. I have three

Speaking Anxiety: Gestures Help you Think

Speaking Anxiety: Gestures Help you Think

Aug. 23, 2007 by

Trying to master a mental task? Acting it out can help.  In a study reported in Cognition, when kids were told to use gestures as they learned to do a type of math problem, the lesson stuck.  Embodiment gives you–literally–another